With an intent-focused mindset, the way we search for information is changing before our eyes. Social platforms like TikTok are becoming increasingly popular for search, especially among younger generations. This shift is due in part to the growing popularity of visual content. TikTok’s focus on short-form videos makes it a perfect platform for discovering new information and trends.
What is visual search, and how does TikTok do it?
Visual search uses images or videos to retrieve information. TikTok’s algorithm surfaces videos relevant to the search query when users search for a hashtag or keyword. Additionally, TikTok’s visual search bar allows users to search using images or videos. Users can easily access information about various products, places, and public figures.
Can TikTok be considered a search engine?
There is some debate about whether TikTok can be considered a search engine. Google’s traditional search engine crawls the entire web and retrieves results from various sources. In contrast, TikTok restricts users to the content uploaded only on its platform, as its search feature solely looks for content within the app.
However, TikTok’s search features can still be a valuable tool for finding information. The platform’s algorithm is adept at surfacing content relevant to users’ interests. Additionally, TikTok’s search bar allows users to search for specific hashtags and keywords, making it easy for users to find information on various topics.
The impact of social media on search
The rise of TikTok as a search engine is just one example of how social media platforms are changing how people search for information. Other social media platforms, such as Instagram and YouTube, are also developing features that make it easier for users to find content they are interested in.
This shift towards social search has several implications for businesses. Businesses must be active on social media platforms and create content relevant to their target audience. Additionally, brands need to consider how they can optimise their content for social search. This may involve using relevant hashtags and keywords and creating visually appealing content.
The future of search
The future of search is still evolving. However, social media platforms are increasingly important in how people find information. Seeing how these platforms shape the search algorithm will be interesting as they evolve.
Don’t get left behind
Are you interested in learning more about how social media can be used to reach your target audience? Contact us to learn more about our social media marketing services.
