Chronosoft Website Scoping Survey

Section 1: Strategic Foundation

Define core objectives and target audience priorities

Primary Website Objectives

What are the top three goals this website must achieve?

Generate qualified enterprise leads (ABM targets) Enable self-service product education and demos Support the sales process with downloadable proof assets Establish thought leadership in sovereign AI for CEM Reduce pre-sales questions through comprehensive documentation Other

Rank these in order of importance. If "generate leads" is #1, what does a qualified lead look like?

Target Audience Prioritisation

Which audiences should the website serve, in order of priority?

Primary Audience

Secondary Audience

Tertiary Audience

When your ideal customer visits the site, what question should be answered within 10 seconds? What makes them leave and book a demo?

Competitive Differentiation

What must visitors immediately understand that separates Chronosoft from Noggin, Juvare, and 24/7 Software?

If a prospect is comparing you side-by-side with Noggin, what single sentence on your homepage would make them want to learn more about Chronosoft instead?

Section 2: Content & Messaging

Define brand voice, messaging themes, and proof assets

Brand Voice Application

Based on the Sage archetype, how strictly should we apply the language guidelines?

Strict adherence—every page reflects evidence-led, operational precision Balanced—maintain professional expertise but allow some accessibility Flexible—adapt tone by page type (technical docs vs. blog posts)

Core Messaging Themes

Which of the five messaging themes should be most prominent on the homepage?

Rank 1-5 (1 = highest prominence)

Sovereign Intelligence (decision-ready insight without data egress)

Orchestrated Response (coordinate people, workflows, geospatial context)

3D Situational Awareness (visualise risk, reduce harm)

Enterprise-Grade Scale (disciplined delivery, process maturity)

Product-Led Access (low-friction trials, automated onboarding)

For your #1-ranked theme, provide

If you could only communicate ONE thing about Chronosoft in 10 seconds, what would it be?

Proof & Credibility Assets

What proof do you currently have that demonstrates measurable outcomes?

Deployment Stats

What proof do you NEED but don't yet have?

When a prospect asks "Can you prove this works?", what document, metric, or customer reference closes the deal most effectively?

SECTION 3: Site Architecture & User Flows

Define essential pages and conversion paths

Essential Pages

Which pages are non-negotiable for launch?

Core Pages:

For sector-specific pages, should each have:

Unique messaging tailored to sector pain points?

Yes No

Sector-specific case studies?

Yes No

Industry-specific imagery?

Yes No

Custom CTAs (e.g., "Download Venue Operations Playbook")?

Yes No

Map a typical user journey. A Director of Safety at a mining company searches "sovereign incident management software"—they land on your site. What pages do they visit before booking a demo?

Conversion Paths

What actions do you want visitors to take, in priority order?

For your #1 conversion goal:

Where should the CTA appear?

What's the exact CTA copy?

What should happen after the click?

What essential information do you need to qualify the lead?

What's the shortest path from "curious visitor" to "qualified sales conversation"? How many clicks? What friction exists today?

Gated vs. Ungated Content

Which assets should be gated (require email capture)?

Gated

Ungated

What content is valuable enough that someone would trade their email for it, but not so guarded that it prevents early-stage education?

SECTION 4: Visual Identity & Design

Define design inspiration and visual requirements

Design Inspiration & Style

What visual style best reflects your brand positioning?

Clean, minimalist, data-driven (think Google, IBM) Bold, confident, enterprise-grade (think Salesforce, Oracle) Technical, detailed, engineering-focused (think GitHub, AWS) Approachable expertise, modern warmth (think Slack, Notion)

Reference Websites You Admire:

Reference Websites You Want to Avoid:

When an executive visits your site, what should they FEEL? (e.g., "This company is serious, credible, and has done this before" vs. "This is cutting-edge innovation")

Imagery & Multimedia

What visual assets do you currently have?

Product screenshots (current, high-res, customer-approved?) 3D geospatial interface examples Control room / operational imagery Customer environment photos Team photos Video content (demos, testimonials, explainers?)

What visual assets do you NEED?

Professional product UI/UX screenshots:

Yes No

Custom iconography for features

Yes No

Infographics (e.g., "How Sovereign AI Works")

Yes No

Animated explainer videos

Yes No

Customer testimonial videos

Yes No

Stock Photography vs. Authentic Imagery

Use authentic operational imagery (control rooms, incidents, venues) even if less polished Use professional stock imagery for consistency and polish Hybrid approach—authentic where possible, stock for gaps

If a prospect sees one image on your homepage, what should it show? (A 3D incident map? A control room operator? An aerial venue view?)

Imagery & Multimedia

Do you have existing brand guidelines?

If no formal guidelines exist, describe your current visual identity:

Should the website design feel like a continuation of your current brand, or is this an opportunity to evolve the visual identity to match The Sage positioning?

SECTION 5: Technical Requirements

Define platform, integrations, and technical standards

Platform & CMS

What content management system (CMS) do you prefer?

WordPress (most flexible, widely supported) Webflow (design-forward, visual editing) HubSpot CMS (marketing automation integration) Custom-built (full control, higher cost) No preference—recommend best fit

Key Technical Considerations

What content will you update most frequently? (Blog posts, case studies, product features, pricing?) Does your team have CMS experience?

Integrations & Tools

What systems must the website integrate with?

For CRM/Marketing Automation

Should form submissions automatically create leads/contacts?

Yes No

Should demo requests trigger automated follow-up sequences?

Yes No

Should website behavior (page visits, downloads) be tracked per contact?

Yes No

When someone fills out a "Request Demo" form, what should happen automatically? (Email notification, CRM record creation, calendar invite, nurture sequence?)

Performance & Security

Technical Standards

Mobile-responsive design (non-negotiable) Page load speed under 3 seconds SSL certificate / HTTPS GDPR/Privacy compliance (cookie consent, data handling) Accessibility standards (WCAG 2.1 AA compliance)Accessibility standards (WCAG 2.1 AA compliance) SEO-optimised structure (meta tags, schema markup, XML sitemap)

Hosting & Maintenance

Are there specific security or compliance requirements for your website given your sovereign data positioning? (e.g., Australian hosting, specific encryption standards?)

SECTION 6: SEO & Discoverability

Define keyword strategy and content publishing plans

Keyword Strategy

What terms should prospects use to find Chronosoft?

Primary Keywords (high intent, bottom-of-funnel)

Secondary Keywords (educational, mid-funnel)

Competitive Keywords

Long-Tail Keywords (sector-specific)

When your ideal customer has a problem you solve, what do they type into Google? What language do they use in RFPs?

Content Strategy for Organic Growth

Will you publish regular thought leadership content?

Yes—weekly blog posts Yes—monthly long-form articles Occasional—when we have something meaningful to share No—focused on evergreen product/solution pages only

If yes, what topics establish Chronosoft as The Sage?

What questions do prospects ask during sales calls that could be answered through educational content? What objections come up repeatedly?

Local & Industry SEO

Geographic Targeting

Industry Associations & Directories

Do your customers find vendors through industry associations, partner recommendations, or Google searches? What's the typical discovery path?

SECTION 7: Analytics & Measurement

Define success metrics and optimisation approach

Success Metrics

How will you measure website performance?

Lead Generation Metrics

Engagement Metrics

Conversion Metrics

Attribution

What does a "successful website" look like in 6 months? More traffic? Higher conversion rate? Shorter sales cycles? Specific lead volume?

A/B Testing & Optimisation

How will you measure website performance?

What elements should we test post-launch?

Homepage hero messaging (sovereign AI focus vs. outcome focus) CTA button copy ("Book Demo" vs. "See Chronosoft in Action") Form length (name + email vs. detailed qualification) Proof placement (testimonials above vs. below feature descriptions) Video auto-play vs. click-to-play

Optimisation Cadence:

Monthly reviews of top-performing/underperforming pages Quarterly deep-dive analytics sessions Continuous testing program Reactive—only optimise if problems arise

Are you open to evolving messaging based on data, or do you prefer to launch with a fixed strategy and evaluate after 90 days?

SECTION 8: Timeline & Resources

Define launch timeline and content creation ownership

Launch Timeline

Internal Milestones

What could delay this project internally? (Competing priorities, resource constraints, slow approval cycles?) How do we proactively address that?